Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.
Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of 987 million U.S. In 2020, the platform generated over eight billion U.S. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. Launched in 2003, LinkedIn is a professional networking service where job seekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. This approach includes establishing your brand presence, connecting with your target audience, and engaging them with content marketing. This tool helps small businesses in tracking sales and building trust. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of 99 million. LinkedIn Small Business has a 3-step approach towards social selling and being the great lead builder. As of April January 2023, LinkedIn had an audience reach of 200 million users in the United States.
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